Thursday, December 30, 2010

Eat Ice Cream With A Upset Stomach

4SQ: Tell a 2.0

[A new form of marketing]
Foursquare: What is it?
FREE Social-media-local + Geo. You know where you are or what local you are, what you think or what happens as you gain points. It seems silly at first glance, the first question you'll surely be "why should I where they are and say what I think? ". I try to respond briefly: Have you ever read a travel guide ? Who wrote the guide? Now imagine a tour guide constantly updated with hundreds of reviews made by users, with which you can interact . 2.0 Tourism and information from below, free for all. The potential of this game are also the businesses that encourage users Foursquare speak well of your room. Do you feel stupid or even a game glimpse the future of marketing?


Foursquare how?
all for now an Englishman on this site . There are simple keywords make clear that the use of the game:

  • Check-in: is the state where you are (I did check in at the Bar Center)
  • Venue: are the places where you can make a check-in. They are entered by users can be local, shops, places of interest etc ...
  • Tip: is a free advice you can give to all, tied to a venue that is independent of your check-in.
  • Badge: are the medals of the game, you can win in many ways and are related to your business: the number and type of check-in you do.
  • Mayor: If you are the most assiduous frequenter of a venue, you become the Mayor (Mayor), a point of reference for all, an authority!
To play just sign up and download the right application for the type of smartphone operating system you have, if you have a super-phone, just a phone that can connect to the mobile Internet. I use mobile 4SQ from this address: http://4sqmobile.com/login

[icon Foursquare]
speak of a trend that is far from widespread in Italy, but most likely will win the masses in 2011, prepare to live in a world increasingly 2.0 where authors and users are the same people, where everyone is responsible and depend on each the quality of service!

What do you think?

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